Previously, Meta required an account holder to verify their identity by uploading an official ID or certificate that includes their name.
Meta is introducing video selfie verification on Facebook and Instagram to help users recover hacked accounts. This facial recognition technology compares the selfie to profile pictures for identity verification. Meta is also using facial recognition to combat "celeb bait" scams by comparing faces in ads to celebrity profiles and exploring new ways to identify and shut down imposter accounts. Users are advised to report suspicious activity and utilize security measures like two-factor authentication.
