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How far will parents go to stop Ottawa's school boundary changes? Ask their PR team

From letter writing campaigns to polished websites, parents impacted by OCDSB's elementary program review are using every tool to fight back.



Ottawa parents are fighting proposed elementary school boundary changes by engaging a PR firm, launching letter-writing campaigns, exploring legal action, and scrutinizing the school board's budget. Spark Advocacy, a public affairs firm, created the "Concerned Parents of Ottawa" website pro bono, citing the impact of the changes on their team and community.

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