La Fourche is just seven years old but it has been quite a rollercoaster for the French startup. During this time, the online grocery retailer has gone through a global pandemic, followed by the rise of venture-backed quick-commerce startups that promised grocery deliveries in less than 15 minutes, followed by the implosion of that vertical. […] © 2024 TechCrunch. All rights reserved. For personal use only.
La Fourche, a French online organic supermarket, is thriving despite the quick-commerce bust. It differentiates itself through a yearly membership model, healthy and organic products with long shelf lives, and a focus on consumer confidence. La Fourche aims for its first profitable quarter by the end of 2025 and is expanding into Germany under the name Ackerherz. Its success is attributed to organic customer acquisition through referrals and a single, centralized warehouse.
