5 h. ago Florida authorities were ready to help extradite Andrew Tate to UK, email says

The controversial social media influencer flew to the US state on a private jet in February.

Culture

31 h. ago How social influencer Tariq Khatri captured millions of views with just his phone and his personality

Digital advertising is usually dominated by big names with big budgets. There are agencies, analytics, and long strategies behind every campaign. But sometimes, someone breaks all the rules and still ends up making history, writes Patsy Franklin.

Technology

33 h. ago Tycoon wins gagging order against social media influencer accused of £1million explicit pictures blackmail attempt

The man - who cannot be identified - is a devout muslim and widower who brought the latest stage of his bid to prevent the woman from revealing intimate images of him.

Economics

3 d. ago Perfume brands fighting a ‘lost cause’ against cheap dupes, say lawyers

Luxury companies need greater protection from imitators gaining the approval of social media influencers, as trademarking scent is almost impossible, experts sayOne perfume smells suspiciously like a £355 bottle of Baccarat Rouge 540 eau de parfum. Another, which has notes of grapefruit, rose and Levantine spice, is reminiscent of a £215 bottle of Penhaligon’s Halfeti. But unlike those luxury brands, these “dupe scents” can cost as little as a fiver.As many as half of UK consumers are now thought to have succumbed to the social media craze for cheap perfumes “inspired by” well-known luxury fragrances. And lawyers now say perfume brands and beauty companies need greater legal protection from rivals who imitate their products. Continue reading...

Economics

5 d. ago Advertising watchdog launches crackdown on influencer and social media ads promoting weight

The Advertising Standards Authority said a search in January found 1,800 unique paid-for weight-loss ads which were identified as potentially advertising a prescription-only medicine.

Politics

5 d. ago Andrew Tate held gun to woman's face and said' do as I say', court told

Controversial social media influencer Andrew Tate is accused of holding a gun to a woman’s face before saying “you’re going to do as I say or there’ll be hell to pay”, according to court documents. Documents from the case, submitted to the UK’s High Court by four women who allege Tate used sexual violence against them, surfaced on Thursday.

Events

5 d. ago Andrew Tate accused of pointing gun in woman’s face, court documents say

Four women have accused the controversial social media influencer of sexual violence against them.

Events

6 d. ago Influencers are 'threat' to isolated tribes – contacting them is 'human rights abuse'

A social media influencer from the US has been arrested after allegedly attempting to make contact with the Sentinelese, an uncontacted tribe living on North Sentinel Island

Events

6 d. ago Pets make better social media influencers than people, study confirms

Pets could be a viable alternative for more sincere endorsements, researchers say

Politics

7 d. ago Married To The Game's Taylor Ward reveals she wants to dress modestly after becoming a mother and having implants removed ahead of her Muslim wedding to Riyad Mahrez

The social media influencer, 27, decided to go under the knife prior to her nuptials and also feels that as a mother, she wants to dress more conservatively in the future.

Events

7 d. ago Is beef tallow really safe for your health and skin? We asked the experts

Robert F Kennedy Jr and social media influencers are proponents of the ingredient – but is it worth the hype?In March, the health secretary Robert F Kennedy Jr claimed that beef tallow, an animal fat, is healthier than its plant-based alternative, seed oils. Kennedy said the US wants food companies to “switch traditional ingredients for beef tallow”. Some, like Steak ’n Shake and Sweetgreen, have already done so.Beef tallow, also known as “beef drippings”, is made by removing, simmering, then cooling the fatty tissue that surrounds cows’ organs. American fast-food restaurants used it to deep fry foods like potatoes until the 1990s, when they switched to seed oils. Today, it can be found in soaps, candles and skin care. Continue reading...

Science

9 d. ago Matcha shortage brewing as demand for trendy green tea beloved by wellness influencers soars

Japan is beginning to see a shortage in matcha, the trendy green tea that has been promoted for its health benefits by social media influencers. 

Politics

1 week ago Dodds: No action taken over social media’s influence on Southport riots

Labour former minister Anneliese Dodds warned ‘there are many other canaries choking down the coal mine’.

Politics

2 w. ago Jeremy Clarkson set to be replaced by social media influencer on The Grand Tour

A new host for Amazon Prime Video motoring series The Grand Tour is reportedly being lined up, and if you're a train fanatic you may know who he is.

Politics

2 w. ago Rise of the catapult killer 'influencers': Children as young as 8 are brutally killing wildlife with slingshots during school time for social media clout

WARNING: GRAPHIC CONTENT The recent emergence of youngsters brutally killing wildlife with catapults for clout on the likes of Snapchat , Instagram and TikTok is a particularly sickening one.

Events

2 w. ago Idris Elba 'top of Labour's wish list' to succeed Sadiq Kahn as London Mayor candidate

Labour insiders are reportedly considering Idris Elba as a potential candidate for London Mayor, citing his influence and commitment to social issues

Politics

2 w. ago RFK Jr says they are poisoning us, influencers call them unnatural – but what is the truth about seed oils?

The common cooking ingredient has sparked fierce debate since the US health secretary urged people to avoid itIt’s curious that something so bland could cause so much controversy. Most of us have a bottle of seed oil, normally called vegetable oil in the UK, in our kitchens – a nearly tasteless but very useful fat that has been a commonplace cooking ingredient for decades.And yet this previously unremarkable golden liquid has sparked online furore and vicious debate. Nutrition influencers on social media have described it as “toxic”, “inflammatory”, “unnatural” and the root cause of the obesity epidemic. Continue reading...

Politics

2 w. ago Ilona Maher makes USA rugby squad to face Japan before Pacific Four challenge

Social media influencer, reality TV star, podcaster and center continues chase for place at World Cup in EnglandThe rugby sevens star, social media influencer and reality TV competitor Ilona Maher is included in the US Eagles squad for four 15-a-side games this spring, as her quest for a place at the World Cup later this year moves on from a successful stint with Bristol Bears in England.Listed as a center, having played wing for Bristol, Maher is set to “return to the USA Rugby 15s pitch for the first time since 2021, where she debuted with two caps during the Pacific Four Series”, USA Rugby said in announcing its squad for games against Japan and, in this year’s Pacific Four, Canada, New Zealand and Australia. Continue reading...

Politics

2 w. ago Influencer catfish scam: Social media stars have their identities stolen in elaborate scheme by mystery woman who's spent 15 YEARS hoodwinking sports stars and celebs

The bizarre story of two influencers who were caught up in a catfishing scam has been exposed by the Irish podcast The 2 Johnnies.

Politics

2 w. ago Inside Liam Lawson's lavish lifestyle he shares with social media influencer WAG

Liam Lawson's Red Bull dream could be over before it has even truly begun with it reported that the rookie is set to be replaced by Racing Bulls driver Yuki Tsunoda after just two races

Politics