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How The Bay's creditor protection filing could affect gift cards and rewards

If you're a member of The Bay Rewards program or have any unused gift cards lying around, you may be wondering what to do now that the department store has filed for creditor protection.The Hudson's Bay Company (HBC) filed for creditor protection under the federal Companies' Creditors Arrangement Act (CCAA) last Friday. The Ontario Superior Court of Justice granted it on the same day."Put simply, Hudson's Bay is out of money and cannot meet its financial obligations as they come due. It is hard not to have a sense of melancholy when considering the application before me," reads the judge's written decision on Friday, supporting the company's restructuring effortsHudson's Bay, founded in 1670, is the oldest company in North America and a Canadian retail institution. As it struggles to remain afloat 355 years later, some customers remain in limbo.The Bay RewardsRewards and loyalty programs expert Patrick Sojka says Hudson's Bay Rewards members are bearing...


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