4 d. ago Gen Z's spending power could 'power an evolution of Britain's high streets by 2050'

According to new research from American Express, under the sway of Gen Z (today aged up to 28), high streets of the future could be transformed into vibrant social hubs with immersive shopping and AI-powered technology driving new retail experiences.

Politics

8 d. ago ‘A collaboration of the senses’: Royal Ballet teams up with blind artist for new show

Exclusive: using immersive descriptive audio, performance explores how blindness can redefine experience of danceThe Royal Ballet has long offered headphones with audio descriptions so that visually impaired members of the audience can follow the action on stage. Now the entire audience will hear such descriptions, within a groundbreaking work that explores how blindness can redefine our responses to sensation, sound and storytelling.Devon Healey, a blind artist, is collaborating with Sir Wayne McGregor, among other choreographers, and the composer Max Richter in creating a new Royal Ballet commission that will be premiered on 12 November, World Ballet Day, it will be announced on Thursday. Continue reading...

Culture

1 week ago I got a first look at London Zoo’s new immersive experience ZooTown before it opens to the public this weekend

I got a first look at London Zoo’s new immersive experience ZooTown before it opens to the public this weekend  Time Out Worldwide

Politics

1 week ago I got a first look at London Zoo’s new immersive experience ZooTown before it opens this weekend

I got a first look at London Zoo’s new immersive experience ZooTown before it opens this weekend  Time Out Worldwide

Politics

1 week ago Take on immersive zombie experience 'not for faint hearted' at Scots theme park this Halloween

The dramatic debut show centres around a reimagined biohazard containment facility where the corridors twist like a labyrinth, the lights flicker, the alarms scream, and the infected zombies are getting faster and hungrier

Politics

2 w. ago Step into Edinburgh's dark past with immersive experience this Halloween

This October, a mysterious experience in Edinburgh’s Old Town offers tours that reveal the hidden lives of its past residents.

Politics

2 w. ago 'I tried to book Lapland UK for my family of four and was floored by price'

A parent has slammed the cost of a day out at Lapland UK, claiming a family of four would have to fork out well in excess of £500 for the impressive immersive experience

Politics

3 w. ago Caves transformed for Babybel Stranger Things immersive experience

It marks the launch of Season 5 - and a new cheese

Politics

3 w. ago 'They're absolutely fuming': From the star paid a humiliating £15,000 to the huge sum Dani Dyer is set to pocket, KATIE HIND'S Strictly snitch reveals how much this year's stars are earning

Strictly is such an immersive experience that the current crop of contestants have become so close they've set up a WhatsApp group to share their ups and downs.

Economics

3 w. ago Boss unveils immersive F1 experience in London, will roll out internationally

Boss unveils immersive F1 experience in London, will roll out internationally  FashionNetwork USA

Politics

3 w. ago Huge indoor playpark to come to Scottish city bringing 'immersive, experience

The 30,000 sq ft venue in Glasgow will offer games, sports, and adventure experiences combining physical activity with interactive digital fun for all ages

Politics

3 w. ago London’s Hottest Immersive Experience Has Just Launched A New Bar & You’re Invited

London’s Hottest Immersive Experience Has Just Launched A New Bar & You’re Invited  The Handbook

Politics