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Humorom protiv stigme: Uspeh novozelandske reklame o herpesu

Kompanja koju je pokrenula novozelandska organizacija kako bi razbila stigmatizaciju oko virusa herpes osvojila je publiku, ali i jednu nagradu. „Da bismo popravili naš nacionalni ponos, rešenje je očigledno: herpes." Reč je o sloganu kampanje Novozelandske fondacije za herpes, pokrenute u oktoboru [...]


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