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‘I can see a world where Spotify doesn’t exist’: will a new generation of music streaming companies succeed?

Nimble, open-minded outfits such as Nina Protocol, Cantilever and Subvert are looking to bring more money to artists, and a richer experience for listenersThe noise around Spotify this year has been louder than ever, from Liz Pelly’s book Mood Machine – a biting indictment of the company and its alleged practices – to a slew of indie artists leaving the platform due to political and ethical reasons. There was even a recent music forum in California called Death to Spotify.So the timing is fortuitous for a growing number of independent streaming and music community platforms, such as Nina Protocol, Coda, Subvert, Lissen, Vocana, and just last week a new one launched in the UK: Cantilever. “More people are definitely looking for alternatives,” says Nina Protocol’s chief executive Mike Pollard. “We strongly believe the future of music is independent.” Continue reading...


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