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I tried PrettyLittleThing's 'ugly' rebranded clothes and was baffled when someone said I looked like a crumpled McDonald's bag

Muinat, from Manchester, purchased a new nude ruched top and matching capri trousers from the fast fashion brand.



PrettyLittleThing's rebrand, featuring neutral-colored and "conservative" styles, has received criticism. A plus-size influencer, Muinat, found the new clothing unflattering, with one commenter comparing her outfit to a "crumpled McDonald's bag." Customers have complained about the "ugly" and "boring" clothes, higher prices, and a lack of inclusivity in sizing. Some likened the revamp to Molly-Mae Hague's brand, Maebe, while others feel the brand abandoned their original customer base. CEO Umar Kamani acknowledged past issues and promised improvements.

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