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KINSELLA: Voters drawn to image over substance as election campaign starts

It’s 70% how you look, 20% how you say it, and 10% what you actually say. That, former B.C. premier Gord Campbell once said to me, is how voters assess candidates. How you look — as a candidate, as a person — matters way, way more than your position on just about any issue. Voters, […]


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