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Major supermarket announces its own price match scheme starts TODAY... with plans to cut costs on more than 100 everyday essentials

Co-op supermarket launches a price match scheme today, cutting costs on over 100 everyday essentials to match Aldi prices in-store and online. The initiative aims to save its six million members money on items like milk, bread, eggs, and fruit and is available via quick-commerce platforms like Deliveroo and Uber Eats. Tesco, Sainsbury's, Asda and Morrisons have also voiced support for farmers in the fight against Labour's inheritance tax raid.
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