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Matcha is viral drink of the year with 5 times more searches than cappuccino

WALK down any high street and you’ll see them – throngs of people holding bright green frothy drinks in see-through cups.  Matcha is the must-have drink of 2025. It’s everywhere. Sales of the Japanese powdered green tea beverage have doubled this year. Retailers are looking to make the most of the matcha boom, particularly among...


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