2 w. ago
U.S. retail giant overtakes Google as Canada's most reputable company
Costco Canada has claimed the top spot in a new market ranking of Canada's most reputable brands.Leger, a Canadian market research and analytics company, has just published the results of its 28th Reputation study, which unveils the list of the country's top reputable companies. The company surveyed over 38,000 Canadians to find their perspective on 326 companies across 30 sectors."Conducted annually, it is based on Leger's exclusive model of six recognized pillars of reputation — financial success, social responsibility, honesty, transparency, quality, attachment, and innovation," reads the statement. Companies are scored based on these factors, with 100 being the maximum a company can score.Costco Canada and other reputable companies of 2025According to Canadians, Google was the most reputable company in 2024 with a reputation score of 75, followed by Sony.This year, Google (72) fell several spots after being dethroned by Costco Canada (74), while Sony retained second place ...
Economics