A l’occasion du festival Effractions, qui se déroulera à la BPI du 12 au 16 février en partenariat avec « le Nouvel Obs », l’auteur de « 24 Fois la vérité » et de « Des vivants » nous a fait parvenir ce texte sur l’art de se présenter.
Raphaël Meltz argues that the emphasis on writers' photographs detracts from their work, advocating for a focus on their writing. He cites historical figures like Virginia Woolf, Henri Michaux, and Maurice Blanchot, who avoided photography, fearing it overshadowed their literary contributions. Meltz acknowledges the modern challenge of balancing public appearances for income with the desire to minimize image prominence. He reflects on society's shift toward valuing personal branding over literary substance, as seen in social media culture, suggesting a potential decline in art's essence. Despite practical marketing challenges, Meltz believes prioritizing the work over the writer's image is crucial.
