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’Prins Pils’ geïnteresseerd in fruitschuim en suikervrij bier

In een woensdag door koning Willem-Alexander geopend nieuw laboratorium wil Heineken het bier van de toekomst brouwen. De nieuwe varianten met fruitschuim en zonder suiker doen de traditionele pilsliefhebber de wenkbrauwen fronsen, maar konden de goedkeuring van de majesteit wegdragen.


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