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PUMA Redefines the Game: Unveiling a Bold Strategy and Brand Positioning With ‘Go Wild’ Campaign

HERZOGENAURACH, Germany — Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and showing runners re-arranging their lives to chase the highs of running. The campaign celebrates the individual and inspires everyone – amateurs and professional athletes […]



PUMA launches its 'Go Wild' campaign, a global brand initiative promoting self-expression and joy through sport. The campaign aims to inspire individuals to unleash their true selves and discover greatness, moving beyond idolizing performance to capture the instinctual energy of sport. The campaign kicks off with a hero film celebrating everyday runners chasing the "runner's high," and will continue through 2025/26, spotlighting different sports and events.

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