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Radio is back – Gen Z's listening habits are changing the face of media

Analogue tech has never been more popular - surprisingly



Radio listening is experiencing a resurgence, particularly among Gen Z, with over 50 million weekly listeners, the highest in two decades. This trend is fueled by stations targeting younger audiences and a broader Gen Z preference for retro technology, contrasting with declining traditional TV viewership and struggling e-reader sales, while traditional books see increased popularity.

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