[The content of this article has been produced by our advertising partner.] As the global healthcare landscape evolves, coupled with the strains an ageing population exerts on healthcare systems, shifting to proactive health systems is essential. This shift is rooted in embedding diagnostics in healthcare systems across Asia and other regions. Although diagnostics inform over 70 percent of clinical decisions, it’s rarely at the forefront when addressing healthcare gaps. There is a need to explore mechanisms that incentivise this behavioural shift and adopt innovative strategies to prioritise prevention and holistic care. The key drivers for this shift include the consistent and sustainable upskilling of medical professionals, increased availability of cutting-edge innovations and technologies that enable healthcare professionals to leverage data, and a change in attitudes towards preventive care. Lance Little, Head of Region for Roche Diagnostics Asia Pacific, highlights the increas...
Roche is expanding beyond diagnostics by forming partnerships to promote proactive healthcare, driven by rising costs and increased disease awareness. Diagnostics are crucial for early screening and prevention, and Roche is developing innovations like blood-based biomarkers for Alzheimer's. This shift requires upskilling professionals, leveraging technology, and changing attitudes towards preventive care. Roche emphasizes collaboration for culturally sensitive, personalized healthcare solutions.
