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Smartly and EMARKETER Find Tailored Creative Still Rare Across Social and CTV Campaigns

72% of marketers reuse or slightly modify assets across platforms, while just 25% tailor creative for both social and CTV, revealing a major opportunity in cross-channel storytelling. NEW YORK — Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s multiscreen […]


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