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Some congregations are giving up Target for Lent after it rolled back DEI commitments

NPR's Mary Louise Kelly talks with Pastor Jamal Bryant of New Birth Missionary Baptist Church about leading a movement to swear off shopping at Target for Lent.



Some congregations, led by Pastor Jamal Bryant, are participating in a 40-day "Target fast" for Lent to protest the retailer's rollback of DEI commitments. They are calling on Target to reinstate its DEI programs and fulfill its prior pledge to invest in Black businesses. The movement highlights Black consumers' significant spending at Target and the retailer's role as a major employer of Black people.

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