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‘Some of the best facelifts money can buy!’ The madness and millionaires of Frieze art fair – review

Frieze London and Frieze MastersBeautiful, stupid, pompous and ridiculous, the art extravaganza has stunning works – and stunning price tags. Our writer revels in its avaricious, champagne-drenched excesses. Will he leave wearing a suit of Greek armour?On the face of things, Frieze is pretty awful. It represents the art world at its most brazenly commercial, its most avaricious and capitalistic. This is the market laid bare, with all of its champagne, ludicrous outfits and obscene excess on brazen display for anyone willing to fork out a wodge on a ticket. That’s what reviews of Frieze generally complain about, all the greedy capitalistic knives being stabbed into the heart of their beloved, pure art.But Frieze, and the more refined Frieze Masters, isn’t really about art. Sure, this art fair in Regent’s Park, London, is the biggest art fair in the UK, attracting all the best galleries and artists in the world. But Frieze isn’t about painting and sculpture and conceptualism – it’s ab...


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