Cross-border trade could become significantly more challenging with the wave of new tariffs getting introduced across different markets. Today, in a timely piece of news, a London-founded startup called Swap — which is building tools for e-commerce companies to better navigate the cross-border trading world — is announcing $40 million in funding to expand. Iconiq […] © 2024 TechCrunch. All rights reserved. For personal use only.
Swap, a London-based startup, has secured $40 million in funding to expand its tools that help e-commerce companies navigate cross-border trade challenges. The company, which has 500 brand customers, will focus on growing its presence in the U.K. market. Swap's platform addresses complexities like tariffs, aiming to capitalize on the projected $7.9 trillion cross-border market by 2030. Investors, including Iconiq Growth, are drawn to Swap's potential to streamline logistics and leverage data for optimizing trade routes, highlighting the startup's strategic role in an increasingly complex global market.
