2 h. ago Expert calls Musk’s ‘Doge’ involvement ‘one of the greatest brand destructions’

Top US marketing professor Scott Galloway says on Pivot podcast Tesla owner ‘has alienated his core demographic’The prominent US marketing professor Scott Galloway says Elon Musk’s decision to implement brutal job and spending cuts within the federal government on behalf of the Trump administration was “one of the greatest brand destructions” ever.Speaking on Friday’s episode of the popular Pivot podcast, which he co-hosts, Galloway said Trump’s billionaire businessman adviser alienated the customer base of his electrical vehicle manufacturer Tesla – one of his most important holdings – while aligning himself with a president whose allies aren’t interested in the kinds of cars the company makes. Continue reading...

Politics

7 h. ago Six great reads: Sam Altman’s spectacular comeback, British preppers, and fear and loathing in Starbase, Texas

Need something brilliant to read this weekend? Here are six of our favourite pieces from the last seven days Continue reading...

Politics

14 h. ago Elon Musk's mother shares son's 1989 aptitude test to answer genius question

Today, the tech billionaire has an estimated personal fortune of more than $421 billion, but Maye has previously said the family were short of cash while Elon was growing up

Politics

15 h. ago X’s ‘Creator Revenue Sharing Program’ gets totally pwned by Vietnamese click farm, lawsuit reveals

Exclusive: An eight-man crew operating out of a dingy office in downtown Hanoi, Vietnam, is accused of extracting payouts from X “by manufacturing the appearance of content engagement where none really exists.”

Politics

21 h. ago Elon Musk’s vendetta against Media Matters morphs into Trump administration investigation

‘It’s clear that’s exactly what’s happening here, given Media Matters’ history of holding those same figures to account,’ Media Matters president Angelo Carusone said in reaction to the probe

Politics

23 h. ago Donald Trump's ambitious Golden Dome missile defence project: What is it and what does it mean?

With companies like Elon Musk’s Space X lining up to lend a hand and a four-star Space Force general leading the way, the Dome could impact us all

Events

26 h. ago Elon Musk’s new Tesla is available in paranoid and threat mode: the Stephen Collins cartoon

Continue reading...

Events

32 h. ago DOGE targets Census Bureau, worrying data users about health of US data infrastructure

The group run by Elon Musk and aides to cut federal spending in the second Trump administration is targeting surveys conducted by the U_S_ Census Bureau that it claims are “wasteful."

Events

32 h. ago Fear, hope and loathing in Elon Musk’s new city: ‘It’s the wild, wild west and the future’

Starbase in Texas, where the world’s richest man has a rocket-launching facility, was incorporated this week. Mars obsessives are flocking there – but some long-term locals are far from happyAlong a flat coastal highway in south-east Texas, surrounded by wetlands and open plains, the artefacts of a new American oligarchy appear in quick succession. Three towering rockets stand upright on the horizon. A fleet of Tesla Cybertrucks speeds by. A large mural of the Shiba Inu “doge” dog stares ahead, its arms crossed. There is a 12ft-tall bust of the world’s richest person, painted in bronze, facing a dusty roadside. “ELON aka MemeLord”, a plaque beneath reads. It’s not exactly romantic poetry, but the whole scene reminds me of the sonnet by Shelley: “Look on my Works, ye Mighty, and despair!”While old Ozymandias may have seen his fiefdoms crumble, Elon Musk’s empire is possibly only just beginning. Here in Cameron County, on the southern tip of the Lone Star state, where Google Maps prou...

Politics

34 h. ago Trump's original 'first buddy' reveals exact moment White House bromance with Elon Musk went up in flames

Donald Trump 's original political guru revealed the exact moment Elon Musk started to fall out with the president.

Politics

34 h. ago Indigenous Amazon tribe says New York Times story led to its members being smeared as porn addicts

An Indigenous tribe from the Brazilian Amazon has sued the New York Times over the newspaper's reporting on the community's introduction to the internet

Politics

38 h. ago Anthony Scaramucci claims Elon Musk thinks ‘Trump is an idiot’

Anthony Scaramucci, who spent 11 days as Trump’s White House communications director in 2017 before he was fired, made the claims at the U.K.’s Hay Festival

Politics

40 h. ago Twitter down as hundreds of X users report major issues and blast Elon Musk

X users who were somehow able to post from their profiles amid the disruption were quick to blast Elon Musk

Technology

41 h. ago Twitter down as users of Elon Musk's X app report major issues

According to Downdetector, huge numbers of X/Twitter users are struggling to use the social media website this evening - while others are having issues with the app and login page

Technology

43 h. ago Musk, and his money, leaving politics is upsetting both Democrats and Republicans

Billionaire says he has ‘done enough’ but will be missed in Washington by politicians on both sides of the aisle

Politics

49 h. ago How Elon Musk ‘colonised’ a corner of Texas to build his own space city

The world’s richest person has placed his mission to Mars in a low-income county near the US-Mexico border. As a small cluster of voters connected to SpaceX decide to incorporate their own ‘Starbase city', Oliver Laughland and Tom Silverstone meet environmental opponents, space enthusiasts and residents who decry the gentrification Musk's expansion has brought Continue reading...

Technology

50 h. ago FBI whistleblower claims he tried to get to Musk to warn him he was being targeted by Russia

Johnathan Buma, who was arrested in March and is out on bail, claims in new interview that efforts to target Musk were ‘intense’A former FBI counterintelligence agent turned whistleblower has claimed he tried to gain access to Elon Musk in 2022 to warn the billionaire that he was the target of a covert Russian campaign seeking to infiltrate his inner circle, possibly to gain access to sensitive information.Johnathan Buma, who was arrested by the FBI earlier this year on a misdemeanor charge of disclosing confidential information, said in an interview that he tried – but ultimately failed – to gain access to Musk to personally brief and “inoculate” him against “outreach from the Kremlin”. Continue reading...

Events

51 h. ago Shed manufacturer builds on growth plans with Royal Bank of Scotland lending support

Gillies & Mackay (G&M), a second-generation family business located in Perthshire, is expanding its operations with a £200,000 loan facility from Royal Bank of Scotland.

Economics

61 h. ago Institute of Peace reclaims its headquarters after court win over Musk's cost

The U.S. Institute of Peace has retaken control of its headquarters, two days after a federal judge said the firing of its board and employees by Elon Musk’s Department of Government Efficiency was illegal

Events

62 h. ago Bessent shouted profanities at a goading Elon Musk in West Wing after Trump told warring pair to ‘have at it’

Bessent repeatedly shouted the profane insult at the Tesla billionaire, who responded by yelling, ‘Say it louder,’ as they brawled within earshot of President Trump.

Politics