It has been almost 10 years since Apple unveiled its first smartwatch to the world. But new figures suggest that many users have fallen out of love with their devices.
Apple Watch global sales slumped by 19% in 2024, contributing to an overall 7% decline in the smartwatch market. Users are reportedly bored and view the device as a glorified notification screen. This decline is attributed to increased competition, weaker upgrade cycles, and the absence of new Apple Watch SE models. Other brands like Imoo, Xiaomi, Samsung, and Huawei saw sales increases.
