home All News open_in_new Full Article

The CEO who never was: how Linda Yaccarino was set up to fail at Elon Musk’s X

Ex-NBC executive was tasked with building an ‘everything app’, but billionaire owner was biggest obstacle in her pathIn May 2023, when Linda Yaccarino, an NBC advertising executive, joined what was then still known as Twitter, she was given a tall order: repair the company’s relationship with advertisers after a chaotic year of being owned by Elon Musk. But just weeks after she became CEO, Musk posted an antisemitic tweet that drove away major brands like Disney, Paramount, NBCUniversal, Comcast, Lionsgate and Warner Bros Discovery to pause their advertising on the platform. Musk delivered an apology for the tweet later at a conference – which he called the worst post he’s ever done – but it came with a message to advertisers, specifically the Disney CEO Bob Iger: “Go fuck yourselves”. Yaccarino was in the audience of the conference.“I don’t want them to advertise,” he said. “If someone is going to blackmail me with advertising or money, go fuck yourself. Go. Fuck. Yourself,” he sai...


today 12 h. ago attach_file Events

12 h. ago The CEO who never was: how Linda Yaccarino was set up to fail at Elon Musk’s X
attach_file Events
30 h. ago Top X boss Linda Yaccarino QUITS as Elon Musk's feud with Donald Trump escalates
attach_file Politics
30 h. ago X on the hunt for a new CEO after Linda Yaccarino steps down two years after taking top job at Musk’s platform
attach_file Politics
30 h. ago CEO of Elon Musk's X steps down as AI bot Grok praises Adolf Hitler
attach_file Events
30 h. ago Elon Musk's X CEO Linda Yaccarino quits after Grok's 'MechaHitler' meltdown
attach_file Events
3 w. ago Elon Musk’s X to offer investment and trading in ‘super app’ push
attach_file Politics


ID: 2799218432
Add Watch Country

arrow_drop_down