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‘The French people want to save us’: help pours in for glassmaker Duralex

The brand, which evokes nostalgia and pride, hit its €5m fundraising target within hours and orders have soaredDrop a Duralex glass and it will most likely bounce, not break. The French company itself has tumbled several times in the past two decades and always bounced back, but never quite as spectacularly as when, earlier this month, it asked the public for money.An appeal for €5m (£4.4m) of emergency funding to secure the immediate future of the glassworks took just five hours and 40 minutes to reach its target. Within 48 hours, the total amount pledged had topped €19m. Continue reading...


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