The Guide #229: How an indie movie distributed by a lone gamer broke the US box office

​In this week’s newsletter: Iron Lung, a largely unheralded indie horror game adapted for the big screen by a YouTuber is a hit of a very modern kind, built on blood, sweat and parasocial relationships• Don’t get The Guide delivered to your inbox? Sign up hereTwo very unusual films were released last weekend. One you will have absolutely heard of: Melania, the soft-focus hagiocumentary of the US first lady, which was plonked into thousands and thousands of often entirely empty cinemas across the globe by Amazon and Jeff Bezos in what is widely perceived as a favour-currier to the White House. Melania’s $7m takings in the US were marginally better than forecasted (and far ahead of the risible numbers for the film elsewhere) but, given the documentary’s vast cost, still represents a dramatic loss (especially if the rumour that Amazon paid for the film to be in some cinemas is true). Then again, this was a rare multimillion dollar film where the primary marker of success was probably not ...


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