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The life and death of a ‘laundered’ cow in the Amazon rainforest

Cattle moved between ranches, allowing meat from farms linked to deforestation to end up on supermarket shelvesRevealed: world’s largest meat company may break Amazon deforestation pledges againBibles, bullets and beef: Amazon cowboy culture at odds with Brazil’s climate goalsBrazil is the biggest exporter of beef in the world, and more than 40% of its vast 240m-cattle herd is raised in the Amazon region. As a result, swathes of the nature-rich rainforest are being cleared and burned to create pasture.This is pushing Amazon destruction close to a point of no return, prompting environmentalists and consumer groups to demand deforestation-free meat products. Governments, meat suppliers and retailers have promised to clean up their act, but one of the biggest hurdles is a complex and obscure supply chain that can hide the origins of meat products. Continue reading...


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