In the creatively charged atmosphere of Limassol-based Blackbook Agency’s headquarters, where each corner tells a story of innovation and bold vision, we caught up with founder and managing director Eleftheria Voskaridou. As the driving force behind the company’s direction, her insights are as foundational as the branding principles she champions. She shared with us why […]
Rebranding is a strategic repositioning, not just aesthetics, necessary when a brand no longer reflects a company's direction, values, or market position due to evolving consumer expectations, industry shifts, and increasing competition. It involves telling a new story to reflect growth, values, and future ambitions, adapting to new markets, and overcoming negative perceptions while maintaining brand equity. Key factors shaping branding include new consumer behaviors, digital transformation, and the demand for authenticity, requiring companies to embrace storytelling and adaptability.
