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This coffee company started in a classroom, now, Richard Branson is a customer

Saint Bonaventure University is known for basketball, beer, and coffee beans. In the spring of 2021, college students Morgan Wahl read more This coffee company started in a classroom, now, Richard Branson is a customer



RocketCup Coffee, founded by Tom Cullen and Steve McClain from a Saint Bonaventure University classroom project, has grown from a subscription service and B2B wholesaler to a company with Richard Branson as a customer. They offer tours, roasting experiences, and coffee-inspired cocktails, and have launched a co-branded coffee line with their alma mater, Saint Bonaventure. Branson inspired their decaf blend "Sir Richard's" after Cullen met him at a retreat. Cullen also mentors budding entrepreneurs, like a student who helped design their second cafe.

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