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This dating show for farmers bombed in the UK, but I can see why in France it’s a runaway hit | Anne

France’s take on Farmer Wants a Wife challenges assumptions and forges empathy – and yes, it’s very cuteSeptember is a key moment in French cultural and social life. School term begins, parliament returns to session, new novels flood the market for awards season, and television and radio stations air their latest programmes. Among all the new starts, though, many people want to go back to basics. An episode of L’amour est dans le Pré (Love is in the Meadow) can do the job. The most popular dating show in France just premiered its 20th season, and 3.6 million fans (19% of the total TV audience) were glued to their sofas. The opening credits rolled to the tune of Michael Bublé’s Haven’t Met You Yet, and loyal viewers were captivated by 15 new candidates (12 men and three women), looking for true love.Just like Farmer Wants a Wife, its British equivalent (both are produced by Fremantle media), the reality TV programme depicts a cast of farmers from every part of rural France – includin...


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