66 h. ago The influencer World Cup: Fifa and the TikTok deal targeting an avalanche of posts

Partnership with tech giant speaks to push to engage younger fans but also has wider strategic goals in mindIn this World Cup year, Fifa has come out of the blocks quickly. In the past few weeks any number of initiatives have been announced or activated, from a data partnership with Opta to facilitate more betting, to the Fifa Pass for speeding up visa applications for the US this summer, to the unveiling of the official Lego World Cup trophy. Among the ever-expanding list is an intriguing deal with TikTok, a partnership that will give digital creators front-row seats at the 104-match tournament.In Fifa language its partnership with the short-form video platform will make “the most inclusive event in football history even more accessible”. According to TikTok’s global head of content, James Stafford, it will bring fans “closer to the action in ways they can’t get anywhere else”. It plans to do so by granting an unspecified number of online personalities behind-the-scenes access, giv...

Economics

3 d. ago Tiktok ban off the table after Bytedance secures deal with US government

President Trump said he hoped he would be ‘remembered by those who use and love TikTok’ for ‘saving’ the popular video app

Politics

4 d. ago TikTok announces it has finalized deal to establish US entity, sidestepping ban

Majority US-owned venture includes Larry Ellison’s Oracle, private-equity group Silver Lake and Abu Dhabi’s MGXTikTok announced on Thursday that it had closed a deal to establish a new US entity, allowing it to sidestep a ban and ending a long legal battle.The deal finalized by ByteDance, TikTok’s Chinese owner, sets up a majority American-owned venture, with investors including Larry Ellison’s Oracle, the private-equity group Silver Lake and Abu Dhabi’s MGX owning 80.1% of the new entity, while ByteDance will own 19.9%. Continue reading...

Economics

4 d. ago TikTok sets up US unit under Trump deal but leaves core business with ByteDance

Video app launches US joint venture with American investors to enact deal criticised by China hawks

Economics

4 d. ago TikTok deal: ByteDance finalizes agreement to hand off US operations to non

The deal lets the wildly popular social media app continue to operation in the U.S., ending the threat of a looming ban

Economics

1 week ago WhatsApp is not a contract, High Court rules, as artist loses fight to prove ex

Artist Hsiao Mei-Lin argued the text from her financier ex Audun Gudmundsson formed a formal agreement to hand her the house they shared in affluent Tufnell Park, north London.

Events