4 d. ago Government lacks emotional link with voters, cabinet ministers warned

Morgan McSweeney says Labour needs ‘three Es’ of emotion, empathy and evidence, sources sayUK politics live – latest updatesThe government must find ways to reconnect emotionally with voters, Keir Starmer’s chief of staff, Morgan McSweeney, is said to have warned cabinet ministers, in a meeting where the prime minister said they were in “the fight of our lives”.The prime minister sought to rally his cabinet on Tuesday, telling them to ignore the polls and to prepare to take on Nigel Farage’s Reform UK. Continue reading...

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9 d. ago Keir Starmer to woo voters and MPs with new year plan to cut cost of living

PM to highlight energy bill and interest rate cuts, plus end to two-child benefit cap, and to invite his MPs to ChequersKeir Starmer will attempt to rescue his relationship with disillusioned voters and his own fractious MPs in a new year push to reduce the cost of living.The prime minister will give a speech in the coming days focusing on how his government is bringing down living costs, highlighting recent cuts to energy bills and interest rates and the end of the two-child benefit cap. Continue reading...

Politics

1 week ago British voters say how they want Keir Starmer to deal with Donald Trump

The Prime Minister has taken a friendly approach to dealings with the US President - showering him with gifts and compliments and granting him an unprecedented second state visit in October - but a new poll found just one in seven

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2 w. ago Nigel Farage stands up for Boxing Day hunts as Keir Starmer moves to ban trail hunting and most voters say Labour have alienated rural communities

Ministers announced a ban on the field sport - in which hunters follow packs of hounds through the countryside in search of pre-laid scents rather than live animals - on Monday.

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2 w. ago Keir's last Christmas in No10? Voters believe Starmer will be gone within a year as anger mounts in Labour ranks at shambolic government

YouGov research found half of the public expect the PM to be gone within a year, including 19 per cent who are 'definite' about his demise.

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3 w. ago Tories and Reform accuse Labour of 'running scared' of voters after Keir Starmer's ministers open door for 63 councils to scrap next May's elections

Labour's move would rob more than 10million people of a vote in May. And with half the councils involved run by Labour, it could limit the party's losses and boost Sir Keir's chances of survival.

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