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Toronto plans to spend millions on FIFA 2026 tickets then sell them for more money

The City of Toronto appears to be trying a unique strategy to recoup some of the costs associated with hosting the 2026 FIFA World Cup.At a city hall meeting on Tuesday, councillors and mayor Olivia Chow discussed a plan to buy $10.7 million Canadian worth of tickets for next year's World Cup matches taking place at BMO Field, most of which are in luxury boxes and special hospitality packages.Though the City of Toronto owns the venue, FIFA controls the tickets for all matches. However, they've offered host cities the chance to purchase a select block of tickets before the general public to then resell them at higher costs.A city council motion lists that the purchase will be "fully funded by the Major Special Event Reserve Fund… with funds to be replenished to the reserve fund following the sale of hospitality packages."In other words, it'll help the city recoup some of the $380 million they're spending to be a co-host, including $123 million towards BMO Field's $146 million ...


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