24 h. ago Sydney Sweeney breaks social media silence with first post since American Eagle controversy

Sydney Sweeney has broken her social media silence with her first Instagram post since her recent American Eagle campaign sparked global outrage.

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44 h. ago Foot traffic at American Eagle stores is down 9% after controversial Sydney Sweeney ad: report

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 percent compared to a year earlier.

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5 d. ago ‘You have to ruffle feathers’: a history of controversial jeans adverts

American Eagle’s Sydney Sweeney ad is the latest in a long line of provocative campaigns striving to ‘cut through’There aren’t many advertising campaigns that elicit responses from the US president and vice-president, the senator Ted Cruz and the rappers Doja Cat and Lizzo. But the Euphoria actor Sydney Sweeney’s recent ad for American Eagle denim has done just that.Critics have interpreted the campaign as promoting eugenics, defenders have taken the backlash as evidence of so-called “woke” culture in the extreme and scrutinising it has taken on the trappings of a cottage industry. “Clocking in for my shift at the Sydney Sweeney American Eagle opinion factory,” the journalist Hunter Harris wrote on her Substack. Continue reading...

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7 d. ago Piers Morgan receives backlash after accusing Beyoncé of ‘cultural appropriation’ over denim campaign

His post came amid ongoing controversy surrounding Sydney Sweeney’s American Eagle advert, in which a play on the words ‘genes’ and ‘jeans’ prompted criticism for allegedly invoking eugenics-era ideology

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9 d. ago American Eagle’s stock takes off after Trump weighs in on Sydney Sweeney ad furor

American Eagle ‘has the ‘HOTTEST’ ad out there,’ the president declared Monday

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9 d. ago Donald Trump says Taylor Swift is 'no longer hot' as he gushes over Sydney Sweeney

US president Donald Trump reignited his feud with Taylor Swift, by calling her “no longer hot,” as he fawned over Hollywood actress Sydney Sweeney’s American Eagle ad

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1 week ago Sydney Sweeney and Jonathan Davino's full relationship timeline as she's spotted with new man

There’s been a rare update from a source close to the very private couple

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1 week ago Trump says he 'loves Sydney Sweeney' as president responds to the actress's 'great jeans' advert controversy

President Donald Trump could barely contain his excitement as he told Daily Mail that he 'loves' Sydney Sweeney amid the actresses controversy over her American Eagle jeans advert.

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1 week ago Donald Trump 'loves' Sydney Sweeney's controversial American Eagle ad because she's a 'registered Republican'

The Euphoria actress’ campaign has sparked heavy criticism for its perceived racial overtones

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1 week ago Trump weighs in on American Eagle’s Sydney Sweeney ad controversy

Donald Trump has given his take on actress Sydney Sweeney’s controversial jeans advert for American Eagle.

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1 week ago Sydney Sweeney revealed as registered Republican after uproar over controversial American Eagle ad

Actor has been registered in Florida with one of the two main parties since June 2024, according to public voting records

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1 week ago Sydney Sweeney’s voter registration emerges amid uproar over controversial American Eagle jeans ad

Actor has been registered in Florida with one of the two main parties since June 2024, according to public voting records

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1 week ago Voices: Does Sydney Sweeney want to be the actor Gen Z loves to hate?

With her provocative advert for American Eagle jeans under fire for being ‘pro-eugenics’, the blonde, blue-eyed ‘Euphoria’ star seems unfazed about making controversy part of her personal brand, writes Emma Clarke

Politics

1 week ago American Eagle doubles down on Sydney Sweeney ‘Great Jeans’ controversy after intense backlash

American Eagle has broken silence on campaign and defended the Euphoria star

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