Le groupe danois, premier fabricant de jouets du monde, a tiré son épingle du jeu dans un marché du jouet maussade.
Lego experienced a record year in 2024 with revenue of nearly 10 billion euros and a 5% increase in net profit. The company's CEO, Niels Christiansen, is confident about 2025 despite geopolitical uncertainties and potential tariffs, stating that increasing market share is more important. Lego's success is attributed to its diverse product range, partnerships, and focus on innovation, with sales increasing by 13% in a flat global toy market. The company sources half of its materials from sustainable sources and is expanding its manufacturing footprint in the Americas.
