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Vodeća svjetska stručnjakinja za ekonometriju pažnje stiže na Dane komunikacija u Rovinj

Zaboravite na besmislene impresije i isprazne brojke – 11. izdanje iščekivanoga festivala kreativnosti i marketinga, Dana komunikacija, vraća se u Rovinj u nikad sunčanijem terminu, a nakon prvih festivalskih imena najavljena je i predavačica za čije će se predavanje o pažnji korisnika tražiti mjesto više.



Karen Nelson-Field, a leading expert in consumer attention econometrics, will speak at the Dan Komunikacija festival in Rovinj. Her presentation, "The Attention Economy," will focus on leveraging data, creativity, and AI to enhance brand visibility in a digital landscape. Joining her are notable figures like Sophia the Robot and Fernando Machado. The event, held from May 15th, offers insights into innovative marketing strategies. More details are available on the festival's website.

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