Here’s how fraudsters exploit our biases to lure us in
The Independent's article on Belle Gibson examines how wellness scams exploit psychological and cultural biases. Netflix's documentary on Gibson has renewed attention on her infamous scam, which capitalized on the belief in purity and the fear of external contaminants causing illness. Gibson marketed her products, including a cookbook and app, as natural and homegrown, appealing to nostalgia and distrust of industrialized pharmaceuticals. Her claims about alternative therapies, like apple cider vinegar treating cancer, reflect broader wellness industry tactics. The article highlights the importance of understanding these biases to protect against scams like Gibson's.
