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Why Meghan Markle's 'messy' rebrand 'raises questions,' according to PR expert

Publicity expert Natalie Trice has weighed in on Meghan Markle's new lifestyle product rebrand.



Publicity expert Natalie Trice has criticized Meghan Markle's rebranding of her lifestyle venture from "American Riviera Orchard" to "As Ever," calling it "messy" and "far from professional." Trice questioned the timing and strategy of the rebrand, which coincides with the launch of Markle's new Netflix cooking show on March 4. Markle described the rebrand as an extension of her passions, but Trice suggested it raises concerns about the brand's vision and long-term viability.

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