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World Cup ‘94 chief Alan Rothenberg on growth of US soccer, the 2026 finals and dynamic pricing

A foundational figure in the business of soccer and sports in the US is adamant that fans will find a way to attend big events, regardless of political issuesWhenever the modern era of American soccer began (the 1994 World Cup? Or the 1990 appearance by the US men? Or the 1991 World Cup win by the US women?), Alan Rothenberg was a key player.Rothenberg came up as a lawyer under Jack Kent Cooke, owner of Washington’s NFL team, the Los Angeles Lakers of the NBA, the LA Kings of the NHL, and – crucially, the Los Angeles Wolves of the North American Soccer League (NASL), a team that started life fielding mostly players from Wolverhampton Wanderers. Continue reading...


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