The service might boast A-listers like Natalie Portman and Colin Farrell but in a competitive streaming landscape, it’s struggling to be heardNext week Apple TV+ launches The Studio, a Seth Rogen comedy about the rapidly changing landscape of the film industry. Episodes follow a beleaguered executive as he’s forced to make an ugly IP movie, because streamers are in dominance and this is all traditional studios are left with.For a show explicitly about the death of the theatrical experience to be made by a disruptive streamer – one funded by the deep pockets a global tech megacorp to boot – is unquestionably a show of power. Or at least it would be, were it not for a new report claiming that Apple TV+ is currently losing a billion dollars a year. Continue reading...
Apple TV+ is reportedly losing $1 billion annually despite having 45 million subscribers and a $5 billion production budget. Apple shows constitute less than 1% of total US streaming service viewing. While attracting big-name talent, viewership is low, and even popular dormant shows top the charts. Despite producing quality content, Apple struggles to attract viewers.
