6 d. ago Amazon cuts £40 off 'flawless' AirPods for 'limited time' in mini Apple sale

Amazon currently has some cracking deals on a few must-have Apple products - but you need to be quick as the sale is only for a limited time.

Economics

9 d. ago $2,150 for an iPhone? Trump tariffs are ‘category 5 price storm’

US is not set up to supply mobile phones and would cost estimated $30bn to move just 10% of chain from ChinaThe AI-generated video of tired-looking Americans making mobile phones, which circulated widely on social media this week, was a pointed vision of a post-tariff world. But Donald Trump wants it to become reality for Apple.The iPhone maker is one of the biggest victims of the US president’s realignment of the global trading order because its flagship product is assembled in the epicentre of Trump’s protectionist ire – China. Continue reading...

Economics

1 week ago Rare Apple discounts: AirPods Pro 2, Apple Watch 10 and AirTags all slashed in Amazon deal

Apple rarely drops prices – but this trio of bestsellers has just been slashed in a surprise Amazon sale, from wireless earbuds to trackers.

Economics

1 week ago Apple AirPod fans 'blown away' by pro 2 improvements as price drops by £40 on Amazon

You can save on AirPods when you buy them from Amazon

Economics

1 week ago China’s new tariffs on US goods to come into effect as Trump pauses measures for other countries – business live

China’s 84% retaliatory tariffs on US goods, announced on Wednesday, are due to come into effect on ThursdayRead the latest full reportIn a stunning U-turn, Trump has reversed high tariffs on most nations – at least for 90 days. But the focus is now on China, the second-biggest provider of US imports, of which the pause does not apply.Instead, Trump has raised tariffs on China to 125%, while China has announced new tariffs of 84% on all US imports, further escalating a high-stakes confrontation between the world’s two largest economies.For President Xi, there is only one politically viable response to Trump’s latest threat: Bring it on! Having already surprised domestic audiences with a forceful 34% reciprocal tariff, any appearance of backing down would be politically untenable,” says Diana Choyleva, founder and chief economist at Enodo Economics, a forecasting firm.”Global markets surged after Trump announced his 90-day tariff pause. The S&P 500 surged 5.6%, while the Nasdaq h...

Politics

2 w. ago Apple's intriguing rule that 'blocks' certain characters having iPhone in movies

While the biggest Hollywood films may include some of Apple's products for placement, the company has reportedly put a strange rule in place to show the company in a good light

Politics

3 w. ago Biggest Apple reductions on iPads, MacBooks, Apple Watches and AirPods in Amazon sale

Amazon has knocked down the price of a bunch of Apple's best-selling gadgets - these are the best of the bunch

Politics

3 w. ago Amazon reduces Samsung headphones that are 'miles better than Apple Airpods'

The tech has been discounted during the spring sale event which has made them even cheaper than the hugely popular Apple product

Technology

3 w. ago Amazon shoppers race to buy bestselling 'better than AirPods' headphones reduced to £16 with 37,000 5

The big-name brand earbuds have been drastically reduced in Amazon Prime's Spring Deals Days sale

Economics

4 w. ago Did AI mania rush Apple into making a rare misstep with Siri? | John Naughton

The company that prides itself on announcing products only when they’re ready grossly underestimated the demands of personalising its virtual assistantAfter ChatGPT broke cover in late 2022 and the tech industry embarked on its contemporary rendering of tulip mania, people started to wonder why the biggest tech giant of all – Apple – was keeping its distance from the madness. Eventually, the tech commentariat decided that there could be only two possible interpretations of this corporate standoffishness: either Apple was way behind the game being played by OpenAI et al; or it had cunning plans to unleash upon the world its own world-beating take on the technology.Finally, at its annual World Wide Developers’ Conference (WWDC) on 10 June last year Apple came clean. Or appeared to. For Apple, “AI” would not mean what those vulgar louts at OpenAI, Google, Microsoft and Meta raved about, but something altogether more refined and sophisticated – something called “Apple Intelligence”. It ...

Politics

last month Apple's iPhone 17 may get biggest new look in years and pictures could prove it

Apple looks set to launch its iPhone 17 later this year and some new images may show what is to come.

Politics