Digital billboards will be installed in Washington and other U.S. cities that Ottawa says will be 'hardest hit' by tariffs 'due to their heavy reliance on trade with Canada.'
Canada launched digital billboard ads in the U.S., including Washington D.C. and key cities, with the message "Tariffs are a tax on hardworking Americans" to push back against President Trump's tariffs on Canadian goods. The campaign targets states heavily reliant on trade with Canada and aims to encourage Americans to contact their representatives to oppose the tariffs, which polling suggests are unpopular and expected to negatively impact the U.S. economy.
