4 d. ago Cracker Barrel suspends plans to remodel restaurants after logo blowup

Cracker Barrel said Tuesday it’s suspending remodels of its restaurants after criticism from many longtime fans. The announcement came two weeks after Cracker Barrel backtracked on a separate plan to modernize and simplify its logo. Fans of the chain had also loudly criticized that move. Lebanon, Tennessee-based Cracker Barrel said Tuesday that just four of […]

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4 d. ago Cracker Barrel says it won’t remodel stores after controversy

(Bloomberg) — Cracker Barrel Old Country Store Inc. said it’s suspending store remodels as the restaurant chain continues to walk back planned changes such as a new logo that sent its shares crashing. “If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be,” the company said in a statement Tuesday on […]

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1 week ago Cracker Barrel’s sales took hit before it went back to old logo

Sales at Cracker Barrel Old Country Store Inc. took a hit from the political firestorm that emerged after the chain updated its logo, underscoring the real-life business impact of social media outrage fanned by the president. Transactions also slowed at the restaurants starting on Aug. 19, debit and credit card data from Bloomberg Second Measure […]

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2 w. ago U.S. restaurant chain Cracker Barrel scraps rebrand after logo backlash

U.S. President Donald Trump was among the new logo's critics and took to social media to share his distaste for the updated design.

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2 w. ago Cracker Barrel reverses course, says new logo ‘is going away’ and old one will return

Cracker Barrel took heat last week, including from President Donald Trump, when it announced a simplified logo featuring only the chain's name

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2 w. ago «Trop moderne»: sous pression, la compagnie américaine Cracker Barrel renonce à son nouveau logo

L'entreprise Cracker Barrel a décidé de retirer son nouveau logo, pourtant dévoilé il y a seulement quelques jours.

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2 w. ago Trump says Cracker Barrel should restore old logo after backlash

(Bloomberg) — President Donald Trump said Cracker Barrel Old Country Store Inc. should go back to its old logo after facing blowback for its new design. In addition to restoring the previous logo, which features an “old timer” leaning against a barrel, the restaurant chain should “admit a mistake based on customer response (the ultimate […]

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2 w. ago Cracker Barrel sticking with its new logo but apologizes to angry fans after backlash: ‘Could’ve done a better job’

Cracker Barrel took heat last week when it announced a simplified logo featuring only the chain's name

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2 w. ago Cracker Barrel says it ‘could’ve done a better job’ with release of new logo that angered some fans

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week. “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the company said Monday in a statement on its […]

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3 w. ago Cracker Barrel sinks as new logo sparks social media backlash

Conservative critics saw the decision to remove the man in the logo, long known as Uncle Herschel, as an attempt by corporate executives to strip the chain of its history and character

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3 w. ago Cracker Barrel shares sink as new logo without Uncle Herschel sparks social media backlash

Conservative critics saw the decision to remove the man in the logo, long known as Uncle Herschel, as an attempt by corporate executives to strip the chain of its history and character

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3 w. ago Critics deride Cracker Barrel’s new logo as ‘sterile,’ ‘soulless’ and ‘woke’

Cracker Barrel’s stock tumbled Thursday as the restaurant chain faced backlash over a new logo that critics derided as “woke.” What’s “wrong with @CrackerBarrel??!” Donald Trump, Jr. wrote on the social media site, X, on Wednesday evening, quoting another account that accused the company of scrapping a “beloved American aesthetic and replaced it with sterile, […]

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