2 w. ago U.S. restaurant chain Cracker Barrel scraps rebrand after logo backlash

U.S. President Donald Trump was among the new logo's critics and took to social media to share his distaste for the updated design.

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2 w. ago Cracker Barrel reverses course, says new logo ‘is going away’ and old one will return

Cracker Barrel took heat last week, including from President Donald Trump, when it announced a simplified logo featuring only the chain's name

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2 w. ago Trump says Cracker Barrel should restore old logo after backlash

(Bloomberg) — President Donald Trump said Cracker Barrel Old Country Store Inc. should go back to its old logo after facing blowback for its new design. In addition to restoring the previous logo, which features an “old timer” leaning against a barrel, the restaurant chain should “admit a mistake based on customer response (the ultimate […]

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2 w. ago Cracker Barrel sticking with its new logo but apologizes to angry fans after backlash: ‘Could’ve done a better job’

Cracker Barrel took heat last week when it announced a simplified logo featuring only the chain's name

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3 w. ago Cracker Barrel sinks as new logo sparks social media backlash

Conservative critics saw the decision to remove the man in the logo, long known as Uncle Herschel, as an attempt by corporate executives to strip the chain of its history and character

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3 w. ago Cracker Barrel shares sink as new logo without Uncle Herschel sparks social media backlash

Conservative critics saw the decision to remove the man in the logo, long known as Uncle Herschel, as an attempt by corporate executives to strip the chain of its history and character

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3 w. ago Critics deride Cracker Barrel’s new logo as ‘sterile,’ ‘soulless’ and ‘woke’

Cracker Barrel’s stock tumbled Thursday as the restaurant chain faced backlash over a new logo that critics derided as “woke.” What’s “wrong with @CrackerBarrel??!” Donald Trump, Jr. wrote on the social media site, X, on Wednesday evening, quoting another account that accused the company of scrapping a “beloved American aesthetic and replaced it with sterile, […]

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