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Deepfakes, smears and misinformation: Inside the murky race as Lord Coe battles to be crowned king of the Olympics

MIKE KEEGAN IN COSTA NAVARINO, GREECE: On Thursday, in the plush surroundings of a five-star hotel, Lord Sebastian Coe will face arguably the toughest Olympic race of his career.



Lord Coe is vying to become the IOC president, facing rivals like Kirsty Coventry and Juan Antonio Samaranch Jnr amidst allegations of misinformation and smears. The election will determine who succeeds Thomas Bach, with Coe positioned as a reform candidate.

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