Lord Coe finished a distant third in the race for the prestigious role leading the Olympic movement after making enemies inside the IOC, writes Lawrence Ostlere – but that was not the only reason
Seb Coe lost the IOC presidential election, finishing a distant third with only eight votes. His defeat was attributed to making enemies within the IOC due to his outspokenness and disagreements on issues like Russian athlete participation and prize money for gold medalists. This perceived disregard for the IOC, coupled with a desire for generational change among younger members, led to his loss.
