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Duolingo ‘killed’ its mascot with a Cybertruck, and it’s going weirdly well
Duolingo announced the fictional death of its mascot, Duo the owl, after being struck by a Cybertruck, as part of a marketing campaign to boost user engagement. This campaign led to a 25% increase in monthly active Android users and a record number of iOS downloads. Users could "save Duo" by completing lessons, which further engaged the community. The campaign strategically harnessed public sentiment against Elon Musk to enhance brand support.
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Family of Man Killed in D.C. Plane Crash Files $250 Million Lawsuit Against FAA, U.S. Army
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