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Iconic high street name returns after closing all 150 stores in massive Boohoo rebrand

Debenhams left the UK's high street in 2021, shutting more than 150 stores, but it is making a huge comeback thanks to a rebrand from one of the most controversial fast fashion brands around



Debenhams, which closed its 150 UK stores in 2021, is making a comeback after being bought by Boohoo and turned into an online marketplace. Boohoo is rebranding as Debenhams, but will still cut 200 jobs and close its US warehouse. Industry experts doubt the rebrand will improve Boohoo's reputation without significant operational changes.

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