Indigenous tourism in Canada generated an estimated $3.7 billion in revenues in 2023 and supported more than 34,700 jobs
Indigenous tourism is a key growth area for Canada's tourism sector, generating $3.7 billion in revenue and supporting over 34,700 jobs in 2023. While still rebounding from the pandemic, the sector included over 2,750 Indigenous entrepreneurs and organizations, marking significant growth. High interest from Canadian travellers and government support contribute to its potential, with Alberta aiming to reach $25 billion in annual visitor expenditures by 2035 through a strategy that emphasizes Indigenous tourism.
